Privacy Policy

Last updated: 13/11/24

Introduction

Earth Broadband Limited (hereafter referred to as "Earth Broadband", "we", "us", or "our") is a limited company registered in England and Wales under company number 14048463. Our registered office is located at 4 Peddlars Walk, Ringwood, England, BH24 1EZ.

This Privacy Policy is specifically applicable to our online activities and is relevant for visitors to our website concerning the information they share and/or collect from Earth Broadband. This policy does not extend to any information collected offline or through channels other than this website.

The Privacy Policy pertains to our use of any and all data collected by us, or provided by you, regarding your use of our website. It does not apply to external websites that can be accessed from our site, including any links to social media websites that we might provide.

For the purposes of the applicable Data Protection Laws, Earth Broadband Limited acts as the “data controller,” meaning we are the company responsible for making decisions about how your personal data is used. Should you have any concerns or queries regarding your data, please do not hesitate to contact us at [email protected].

We encourage you to read this Privacy Policy in conjunction with our Terms and Conditions, which are available at www.earthbroadband.com/terms-and-conditions.

Definitions and Interpretation

"Data" refers to all information submitted by you to Earth Broadband Limited through the Website. This definition includes the interpretations set forth in the Data Protection Laws.

"Data Protection Laws" refer to any relevant legislation concerning the processing of personal data, along with any national implementing and supplementary laws, regulations, and secondary legislation, including the UK General Data Protection Regulation (GDPR).

"User or you" denotes any third party who accesses the Website and is not (i) employed by Earth Broadband Limited in the course of their employment or (ii) engaged as a consultant or providing services in another capacity.

"Website" refers to the current website you are using, www.earthbroadband.com, and includes any sub-domains of this site, except where expressly excluded by their own terms and conditions.

Types of Data We Collect

Under UK law, the data we gather from you may include the following:

Identity Data: This encompasses your full name, any previous names, username or similar identifier, marital status, title, date of birth, and gender.
Contact Details: We collect your billing address, postal address, email addresses, and telephone numbers.
Financial Details: We may obtain information such as your bank account number and sort code, as well as your debit and credit card payment details.
Technical Data: This includes your IP address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID, and other technology on the devices you use to access our website.

Usage Data: We gather information about how you interact with and use our website, products, and services.

Marketing and Communications Data: This involves your preferences in receiving marketing from us and third parties, as well as your communication preferences.

We also collect, use, and share aggregated data, such as statistical or demographic data, which is not considered personal data as it does not directly or indirectly reveal your identity. For instance, we may aggregate users' usage data to determine the percentage of users accessing a specific feature on our website. This helps us analyse general trends in user interaction to improve our website and service offerings.

How We Collect Data

We gather data, including personal data, through the following methods:

When you apply for any of our products or services, we collect relevant data to process your application.
We collect data whenever you subscribe to our services or publications, ensuring you receive the content you are interested in.
If you request marketing communications from us, we collect data to deliver the information you desire effectively.
When you enter a competition, promotion, or survey, we gather data to administer these activities and understand your preferences better.
Whenever you provide us with feedback or contact us, we collect data to improve our services and respond to your inquiries efficiently.

Data Provided by You

Earth Broadband Limited will collect your data through several methods:

When you contact us via the website, telephone, or email.
When you register with us and create an account to receive our services.
When you utilise our services.

Data Collected Automatically

Whenever you access our website, we will automatically gather certain data:

When you visit the website, we collect information to enhance the website's content and navigation. This includes your IP address, the dates, times, and frequency of your visits, as well as how you use and interact with the website's content.
We will also collect your data automatically through cookies, in accordance with our Cookies Policy and your browser's cookie settings.

Lawful Basis for Data Collection

In accordance with the UK General Data Protection Regulation (UK GDPR), it is essential for us to establish a legal basis for the collection and utilisation of your data. The lawful bases we depend on for processing this information include:

Performance of a Contract: We collect and use your data when it is necessary to fulfil a contract we are about to enter into or have already entered into with you.
Legitimate Interests: Your personal data may be processed when it is essential for conducting our business and pursuing our legitimate interests. This may include activities such as fraud prevention and ensuring a secure and optimal customer experience. We are committed to considering and balancing any potential impacts on your rights and interests (both positive and negative) before processing your personal data under this basis. We do not engage in data processing activities that infringe on your rights or interests unless we have your consent or are legally required or permitted to do so.

Legal Obligation: We may process your personal data if it is necessary for compliance with a legal obligation to which we are subject. When relying on this legal basis, we will identify the specific legal obligation involved.

Consent: We will seek your active consent when using your personal data for a designated purpose, such as subscribing to an email newsletter. Consent is relied upon only when you have explicitly agreed to the specified use of your data.

Our Use of Data

We may require any or all of the aforementioned data periodically to provide you with the best possible service and experience when using our website. The data may be utilised by us for the following purposes:

To Register You as a New Customer: We may use your data to create a new account for you.

To Process and Deliver Your Order: This includes managing payments, fees, and charges, as well as collecting and recovering any money owed to us.

To Manage Our Relationship with You: We may notify you about changes to our terms or privacy policy and address your requests, complaints, and queries.

To Enable Participation: You may partake in a prize draw, competition, or complete a survey.

To Administer and Protect Our Business and Website: This involves troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data.

To Deliver Relevant Content and Advertisements: We aim to provide you with relevant website content and online advertisements, measuring or understanding the effectiveness of the advertising we serve.

To Use Data Analytics: This helps us improve our website, products/services, customer relationships, and experiences, as well as measure the effectiveness of our communications and marketing.

To Send Marketing Communications: We may send you relevant marketing communications and make personalised suggestions and recommendations about goods or services that may interest you.

To Conduct Market Research: This involves your voluntary participation in surveys.

We may utilise your data for the above purposes if we consider it necessary for our legitimate interests. If you are not satisfied with this, you have the right, in certain circumstances, to object (please refer to “Your Rights”).

Direct Marketing Consent

For direct marketing via email, your consent is required, whether through an opt-in or soft opt-in method:

Opt-In: You need to specifically opt in by taking affirmative action.

Soft Opt-In Consent: This type of consent applies when you have previously engaged with us. Under soft opt-in consent, we assume your consent unless you choose to opt-out.

For other types of marketing, we are required to obtain your explicit consent, which involves taking positive and affirmative action, such as checking a tick box that we provide.

You have the right to withdraw your consent at any time (please see the section “Your Rights”).

Data Sharing Policy

Under UK law, we may share your personal data with the following groups of individuals and organisations for the purposes outlined below:

Service Providers: Engaged as processors to deliver IT and system administration services.
Professional Advisers: Acting as either processors or joint controllers. This includes solicitors, financial institutions, auditors, and insurers who furnish consultancy, banking, legal, insurance, and accounting services.
Government and Regulatory Bodies: Such as HM Revenue & Customs, regulators, credit reference agencies, and other authorities within the United Kingdom. They may act as processors or joint controllers and require reporting of processing activities under specific conditions.
Business Transactions: Third parties to whom we might sell, transfer, or merge aspects of our business or assets. In circumstances where we acquire other businesses or merge with them, the new proprietors may utilise your personal data as described in this Privacy Policy.

We mandate that all third parties uphold the security of your personal data and manage it in compliance with the law. Our third-party service providers are not permitted to use your personal data for their own objectives. They are authorised only to process your personal data for designated purposes and in alignment with our directives.

International Transfers

When transferring your personal data outside the UK to countries with different data protection laws, we ensure it receives a similar level of protection as required by UK law.

Keeping Your Data Secure

We employ both technical and organisational measures to safeguard your data:

Access to your account is controlled by a one-time authentication code, sent to your registered email address. Your account can only be accessed using this method.
Your data is stored on secure servers.

How We Store Your Data

Your data is stored securely, and we retain it only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or until you request its deletion.

When deciding how long to store your data, we consider the following factors:

Whether the purposes for which the data was collected are still applicable.
Any legal obligations requiring data retention for specific periods.
Unless instructed otherwise, we retain your basic details (such as name, surname, and contact information) for up to two years after you cease being our customer, in case you decide to return.
Any potential or active disputes or regulatory proceedings.
Guidelines provided by the Information Commissioner’s Office.

Ultimately, we will securely dispose of your information by wiping it from our servers.

Your Rights Under UK Law

Under UK law, you are entitled to the following rights concerning your personal data:

Right of Access: You have the right to request copies of your personal information from us.
Right of Rectification: You have the right to have your personal data corrected if it is inaccurate or incomplete.
Right of Erasure: You have the right to request the deletion of your data from our systems under certain conditions.
Right to Restriction of Processing: You have the right to request that we limit the processing of your personal information in specific situations.
Right to Data Portability: You have the right to request that the data you provided to us be transferred to another organisation or directly to you, under certain conditions.
Right to Object: You have the right to object to the processing of your personal data in certain situations.

How to Complain

If you have any concerns regarding our handling of your personal information, you are welcome to lodge a complaint with us by contacting [email protected].

Should you remain dissatisfied with our response, you have the option to escalate your complaint to the Information Commissioner's Office (ICO). The ICO is the UK's independent authority set up to uphold information rights. You can reach them at:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF

Helpline number: 0303 123 1113

ICO website: www.ico.org.uk

Links to Other Websites

Our website may occasionally include links to external websites. Please be aware that we have no control over the content or privacy practices of these external sites. This privacy notice does not cover your interaction with those websites. We recommend reviewing the privacy policies of any third-party websites you visit.

Change to Business Ownership and Control

Earth Broadband Limited may occasionally expand or contract its business operations, which could result in the sale or transfer of control of all or part of the company. In such cases, user data relevant to the transferred business will be passed on to the new owner or controlling entity. Under the terms of this privacy notice, they will be permitted to use the data for the original purposes for which it was collected. We may also disclose data to potential purchasers of our business or any part of it.

In all instances, we will strive to ensure that your privacy is safeguarded.

Changes to this Privacy Policy

Earth Broadband Limited reserves the right to amend this Privacy Policy as necessary or as required by law. Any modifications will be promptly posted on our website. By continuing to use our website following any changes, you are deemed to have accepted the updated terms of the Privacy Notice.

For any queries, please contact us at [email protected].